Frequently Asked Questions
General
"Put simply, your 'brand' is what your prospect thinks of when he or she hears your brand name. It’s everything the public thinks it knows about your name brand offering—both factual (e.g. It comes in a robin’s-egg-blue box), and emotional (e.g. It’s romantic). Your brand name exists objectively; people can see it. It’s fixed. But your brand exists only in someone’s mind."
- Forbes
Marketing Material
Yes. Please refer to the logos page if you need to download a logo for your products. Follow the style guide as closely as possible. Before purchasing, please check-in with the WVC Public Information Office to see if your items are following our brand standards.
If you need help ordering marketing material, please fill out the marketing request form.
Internal audiences (on-campus only): Feel free to create your own posters. Take 25 copies to the Student Life office in Van Tassell. Work study or ASWVC students will place the posters around campus.
External audiences (community, k-12 schools, events, etc.): Make sure that you have adequate promotional funds in your department budget. Next, contact your dean or vice president as they will give approval for the public information office to begin your project. Once approved, contact the public information office (pio@wvc.edu) to get help coordinating your project. You can also fill out the Order Marketing Material form.
Website
If you are faculty or staff of WVC and you need to have content updated on a web page, please fill out the website update request form.
Contact the Public Information Office to schedule website editor training.


